I am lucky that I have a job that gives me a chance to affect people's lives. Nothing as noble as a doctor, policeman or teacher but it can be a satisfying way to make a living. Most days that means I get the opportunity to help people take a giant step towards a better life. I don't write this to brag, not at all. Actually it's just the opposite.
I sell equipment to people that allows them to go into business for themselves. They come to me with the hope that purchasing this equipment will improve their life and their families lives. The opportunity they dream of is there but I'm not selling dreams. See, not everyone who qualifies to buy my equipment is qualified to own it. In other words just because you can operate this equipment doesn't mean you know how to operate a business.
I've been doing my job for a long time and I can tell in about 15 minutes when someone isn't going to make it. While I'm not always right, I am right most of the time. That's the problem. Is it my job to talk them out of buying what I'm selling? No. Is it my job to say you need to give this some more thought? No. Is it my job to crush their hopes by just simply turning them down before they make a mistake? No. I'm just selling equipment here, I'm not selling dreams.
The funny thing is they want me to sell them that dream. They beg me to lie to them and tell them how easy and great it will be. I won't. No matter how many times I remind them that there is risk to what they are considering they choose to ignore it. They urge me to sugar coat everything. I don't. Still they plow ahead dodging my warnings like a mad man running threw a minefield. As much as I direct them away from those mines I know they will eventually find one because they have their eyes closed. Closed, thinking about their dreams coming true. I can only sit on the sidelines as they plot their destruction because I don't sell mine detectors and I don't sell dreams.
So what's my responsibility? Do I take their chance of trying away? Of course not, even if I did someone down the street will be more than happy to sell to them. They will go along with the dreamer and sugar coat their situation and what ever else it takes to get the sale. That's what they do. That's what I'm suppose to do. I mean if you buy a knife is anybody there reminding you that knives can kill? They can.
So I sell them the equipment, not the dream, because I don't sell dreams, and I wait... and hope... and pray... that they make it. I hope I'm wrong about the ones who seemed unqualified, yes there are times when I love being wrong. Sadly though, I'm not wrong about these things enough.
When these people finally realize they have made a mistake it is to late. They have elevated their life style to a point they can not maintain. Some lose a spouse, their house, their car but the worse part is that almost all of them lose that dream. A dream I was not selling. The bright enthusiastic faces are replaced with worried, dejected ones. The people that came to me with so many plans are now scrambling to find a plan to save themselves. It's sad, and no amount of "I told you so" will make me feel any less responsible.
But lets not forget the ones who do make it. The ones that allow me to feel good about the money I make. The ones that move out of that bad neighborhood. The ones who can send their kids to college. The ones that come back and thank me for all my help in making their dream come true. Of course I take no credit for that because like I said I don't sell dreams, but I do buy into them...I certainly do.